54 wide-ranging examples of design that have had a tangible and measurable effect on business success were recognised at the DBA Design Effectiveness Awards on Thursday, 22 February, at The Brewery in London. Judged by business leaders and entered jointly by client and designer, the DBA Design Effectiveness Awards celebrate design’s transformative impact on business.
Waitrose, JKR, Kinneir Dufort, Dubai Airports, The Clearing, GSK, Engine, Diageo India, WPA Pinfold, London’s Air Ambulance, 20.20, Raspberry Pi, LA Design, Elmwood, Mars and Pearlfisher, were amongst the businesses presented with Bronze, Silver and Gold awards at the glittering ceremony.
With a 170% increase in distribution points in only 14 weeks, Carlsberg UK and Taxi Studio won the prestigious Grand Prix Award for the brand reinvigoration of Carlsberg.
Says Chairman of the Judges, Andrew Summers, “Carlsberg’s story shows just how design can turn around an ailing brand. A new proposition and premium rebrand oozed style and simplicity and have taken Carlsberg back to its roots. In a remarkably short time, Carlsberg turned from decline to growth, capturing the hearts of consumers and retailers.”
Hosted by award winning journalist and broadcaster Samira Ahmed, with the keynote speech given by the Rt Hon Matt Hancock MP, Secretary of State for Digital, Culture, Media and Sport, the DBA Design Effectiveness Awards celebrate the power of design to drive business success.
Rt Hon Matt Hancock MP, Secretary of State for Digital, Culture, Media and Sport says, “Now more than ever, British design and innovation is shaping the world we live in. The DBA Design Effectiveness Awards are an annual recognition of some of the best of British design talent, and I congratulate all winners of this prestigious celebration of British creativity.”
A full list of winners can be found below and on DBA's website.