For the first time ever, Flanders DC and Wallonie-Bruxelles Design Mode are joining forces for the next Maison&Objet trade show, taking place in Paris from 19 to 23 January 2018. The 10 brands selected for the 2018 edition will be on display at a shared stand in the NOW section. In keeping with the philosophy of Belgium is Design, the label supporting this initiative, these 10 brands present an enticing cross-section of contemporary Belgian design. Far from an isolated initiative, this collective presence at the Maison&Objet trade show is very much in the spirit of Belgium is Design. For almost 10 years, the Belgium is Design label has been co-ordinating actions orchestrated by Belgian institutions responsible for promoting design.
The aim is to support Belgian creatives, providing international showcases and promoting projects to export products produced by their companies. The brands on display have been chosen for their standing in a very competitive market and their innovation, as much in the choice of materials as production processes, including handmade products, which are very well represented in this selection. Their participative approach to design, a commitment to the environment through recycled materials and products which are built to last, and local production were equally decisive.
The selected designers have been chosen to complement one another, offering a wide and diverse range of products: furniture, lamps, wallpaper, indoor and outdoor objects, etc. Apart from two brands, all the designers selected for this year are taking part in the trade show for the first time. For them, this represents a fantastic opportunity for growth and development.
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