From culture to retail – Iconic Architecture in Germany

The Elbphilharmonie concert hall: architectural icons are essential for urban development

Since 2016 the city of Hamburg has been graced with a new architectural icon: the Elbphilharmonie concert hall, which by virtue of its sheer beauty and the fact that the citizens of Hamburg identify so strongly with it, has not only won the hearts and minds of Hamburgians but has also gained considerable international renown. During the Iconic Awards ceremony, the German Design Council bestowed the Architects’ Client of the Year award on this spectacular cultural facility – an award that went not only to the building’s architects Herzog & de Meuron, but also to the city of Hamburg, in its capacity as the project owner and sponsor. The city won the award for its courage in undertaking the project and its long-term commitment to seeing it through to completion.

New retail design concepts aimed at enlivening city centres

Apart from architectural reference buildings, cities and regions are also characterized by their retail stores, which play a major part in making urban environments appealing. Demographic change and online shopping call for new retail concepts. At the day-long Iconic Conference – From Point of Sale to Point of Senses, the German Design Council will be presenting best cases from around the world, with the goal of promoting innovation in the retail sector.

For more information on the award and the conference visit