High quality, well thought through, convincing – these are the projects that fill the jury of the Red Dot Award: Communication Design with enthusiasm. In 2018, designers, agencies and companies from 45 countries entered the competition for the sought-after award and handed in a total of 8,610 works. From those submissions, only 8.2% were successful.
Red Dot records more entries
The Red Dot Award: Communication Design noted a 7% increase in the number of entries in a year-on-year comparison. The categories “Interface & User Experience Design”, “Spatial Communication” and “Apps” were particularly well represented, with 44%, 25% and 17% more entries than in 2017 respectively. This year, the participants in the competition came from 45 countries. For the first time, projects were submitted from Egypt, Armenia, Ireland and the United Arab Emirates.
24 jury members reached decision after jointly critiquing the entries
The works entered in the competition were scrutinized in mid-July. Over several days, 24 jurors evaluated the competition entries in terms of their design performance and creativity. The jury members arrive at their decision by jointly critiquing the entries. Juror as well as product and interaction design expert Andrea Finke-Anlauff reports: “The quality of the entries is impressive. Inspiring discussions take place within the interdisciplinary team. Some of those discussions are tough, but they always lead to fair and shared decision.”
Strict jury: only 8.2% of entries successful
“In 2018, only 8.2% of all entries merited an award. This highlights the high standards placed on the works by the jury members”, says Red Dot CEO Prof. Dr. Peter Zec. They awarded the Red Dot to 649 projects. With the Red Dot: Best of the Best, the experts also recognized the very high design quality and creative achievement of 58 works, just 0.7% of all entries.
Top individual award announced at the Red Dot Gala
All laureates that receive a Red Dot: Best of the Best can hold out hope of also winning the Red Dot: Grand Prix, the highest individual prize in the Red Dot Award: Communication Design. In 2018, it was bestowed on just seven works. These winners will be announced at the award ceremony on 26 October 2018. The Red Dot Gala and Designers’ Night mark the culmination of the competition year, where the world’s creative and design scene converges in Berlin.