The winners of the Red Dot Award: Product Design 2018 have been chosen

This year, companies and designers from 59 countries entered more than 6,300 innovations in the Red Dot Award: Product Design, a higher number than ever before.

After inspiring and intensive discussions by the 39 jury members, they did not award a distinction until they had agreed on the good design quality of the product. As a result, a total of 69 entries – just 1.1% of all entries – received the top award in the competition, the Red Dot: Best of the Best. The Red Dot, which stands for good design quality, was awarded 1,684 times, while 45 objects won an Honourable Mention, which is given to a particularly well-executed aspect of design work. All of the designs have one thing in common: They represent the current status of product design and give insights into its future.

Excellent, award-winning design quality
From furniture and household appliances to fashion and consumer electronics – the excellent quality of this year’s products has made them award-winning products. Red Dot juror and design strategist Michael Thomson agrees: “The first thing I see is the greater breadth of varieties in the categories and that the quality within those is increasing. It is becoming much more complex to be successful as products become more connected to our emotional and aspirational ambitions.”

Gisbert Brunner, a passionate expert on watches, also emphasises the rise in quality: “This year, the range of watches entered in the competition is miles ahead of previous years. As a jury, we had a much larger selection of interesting timepieces, and it was a joy to see that these included really good designs, in terms not just of their appearance but also of their touch and feel.”

Thomas Lockwood, jury member and influencer in the field of innovation, sees the improving quality as a sign that companies increasingly define good design as a success factor in order to stay afloat on the market. “Design and innovation are the lifeline of our business”, he says.

Celebration of the award-winners on 9 July
All of the laureates will be celebrated at the award ceremony in Essen’s opera house, the Aalto-Theater, on 9 July. The winners of the Red Dot: Best of the Best will accept their well-deserved trophies on stage in front of around 1,200 international guests.