European Design Innovation Initiative

14 February 2015
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1b ED11European Design Innovation Initiative projects update

Through the EDII, the European Commission seeks to embed design for user-centred innovation in government policies and company strategies across the European Union. As the EDII projects involving, we provide a summary of key achievements and outcomes.

A network call under the Competitiveness & Innovation Programme (CIP) in 2011 sought projects that would improve the impact of innovation policies by speeding up the take-up of design as a user-centred innovation tool in national, regional and EU innovation policies. The CIP funding awarded to 6 selected projects was €4.808.000. The six selected proposals represent 46 organisations originating from 19 EU Member States; BEDA member organisations are partners in five of the six proposals.

BEDA played a pivotal role in the formation of the European Design Innovation Initiative; as a result of years of successful lobbying in Brussels, design is part of Innovation Union, a flagship innovation project forming part of the Europe 2020 Growth Strategy.

Find out more about the European Commission’s Design for Innovation programmes here:

European House of Design Management
The European House of Design Management (EHDM) aims to build capacity for design management in the public sector through developing a customisable toolkit and training modules.

The Design Management Toolkit first prototype from EHDM has now been developed and user tested in the project’s four partner countries: Denmark, UK, Italy and Estonia. This prototype has been on test in a variety of public sector organisations between September and December 2014.

The results of this testing were presented formally to the EHDM project partners in Tallinn, Estonia in January. They are being used to develop the next stage of the prototype tool development. This will be ready for preview and launch in Brussels in May 2015.

More information and updates:

Integrating Design for All in Living Labs

The IDeALL project seeks to enhance competitiveness and improve public services by bringing together the design and Living Lab communities in Europe through Design for All. IDeALL identified, shared, compared and experimented different user-centred methodologies and tools (ex: LUPI, HUMBLES methodologies). The team has published a toolkit to empower designers, Living Labs, public and private stakeholders, higher schools and universities in user-centred design according to their needs. The User-Centred Business platform offers a comprehensive and user-friendly directory of user-centred design methods for businesses and the public sector.

Some key figures:
• 25 LUPI (Innovative Use and Practices Laboratory, a user-centered co-creation tool conceived by the Cité du design) involving 52 enterprises or public services with 42 contracts for the designers
• 23 experimentations were successfully conducted in the 3 business sectors (urban, ICT and health) ; of these, only one project has been done without any tangible outcome
• 50 case studies collected for the web platform.

More information:

SEE (Sharing Experience Europe) Platform
SEE is a network of 11 European partners engaging with national and regional governments to integrate design into policies and programmes. Design is an approach to problem-solving that can be used across the private and public sectors to drive innovation in products, services, society and even policy-making by putting people first. From 2012 to 2015, SEE has organised 102 workshops on the use of design for a total of 806 policy makers as well as having developed various policy manuals, case studies and research bulletins. The project has influenced 17 different policy initiatives and 40 design-related programmes throughout the whole of Europe, representing new investment in design of €6.2m. SEE can demonstrate impact in all of the partner countries because they have facilitated peer-learning and exchange among innovation policy-makers across Europe, enabling them to transfer and adapt best practices in design policies and programmes. By involving policy-makers in hands-on workshops on the themes of design policy, design support, service design, social design and design management, government officials gained a tangible understanding of the added-value of design.

More information:

Download the Design Policy Monitor 2015:

€Design – Measuring Design Value
The results of the €Design – Measuring Design Value initiative were presented at a conference in Brussels in June 2014; the aim of the project was to identify and establish guidelines for measuring design as an economic factor of production and its impact on the GDP of countries and regions.

This was achieved through three methods:
• the provision of detailed guidelines that set out and justify a new paradigm for design, positioning it as a systemic economic factor of production that contributes to jobs and growth
• establishing and testing three new statistical questions that enable the inclusion of design in the mainstream systems for gathering data on innovation in Europe
• the creation of a scoreboard tool for Europe and a wide dissemination based on evidence gathered during the life of the project

More information:

Read the final report:

REDI – Regions support Entrepreneurs and Designers to Innovate
By targeting intermediaries in direct contact with SMEs, REDI aims to stimulate design-driven innovation and promote territorial innovation ecosystems.

Following a benchmark of successful design support projects, REDI is convinced that many opportunities are left to explore. Design needs to be identified by everyone in business as key element of the innovation strategy. In the last 20 months, REDI has developed and tested different services by concentrating on the perspective of SMEs and business advisors. On 10 March 2015, REDI will host a conference in which they will share their experiences and investigate how innovation supports existing initiatives.

Register for the conference:

More information:

DeEP – Design in European Policies
The DeEP consortium came together to develop an indicator-based approach and a web tool to evaluate design innovation policies. The final report of the project was launched at an event in Poznan, Poland, in April 2014.

The DeEP Evaluation Tool helps policy makers and firms to:
• Understand better the Design Policy Landscape in Europe
• Monitor the Design Policy process and collect data on firms to justify design innovation policy investments,
• Evaluate and compare project outcomes and types of policy to understand which works best,
• Create and promote a European platform for the development of better design policy.

The DeEP Tool has achieved this by helping to frame and propose an evaluation approach based on macro design indicators, which allow countries benchmark design support in their ecosystem, and micro design indicators, which evaluate the effectiveness of policy initiatives directly on beneficiaries in terms of design capabilities.

The DeEP Evaluation Tool is part of an ongoing process aimed at spreading an evaluation culture across Europe. The final report states that it represents the interim result of a much broader path of development that will require more than two years to develop fully, taking into consideration various political and technical challenges and limitations.

More information:

Read the final publication:

Contact BEDA  Koloniënstraat 56, 1000 Brussels (Belgium) t. (+32) 2 217 39 77  f. (+32) 2 217 99 72
CoFunded CEPEU

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