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DBA Design Effectiveness Awards 2014: enter now
With a special offer for BEDA members:

As budgets have tightened, everyone is looking for more evidence of design’s contribution to their bottom line. The DBA have been championing design with real worth through the DBA Design Effectiveness Awards for over 20 years. The Awards recognise the return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve.

Crucially, they are all about what your work achieved, not how it compares to someone else’s, with each entry judged on its own merits by a panel of senior figures from the business community. There are therefore an unlimited number of Gold, Silver and Bronze winners in each category and even if this is your first year of entering, there is absolutely nothing to stop you from taking home a Gold, regardless of how popular your sector of design might be.

A DBA Design Effectiveness Award will look great in your trophy cabinet, but it will also contribute so much more than that to your business. Each win is an independent endorsement of the value of your work, a great PR story, a motivator and reward for your team, and may even earn you a coveted place on the DBA Effectiveness League Table.

So if you can prove that your design work has delivered tangible results for your client, then it's time to enter and get the trophy to prove it.

Entry deadline: 5pm, Friday 28 June 2013.

Find out more and download an entry pack at:

BEDA members can extend the discounted DBA member rate to their own members. Simply quote ‘BEDAmember’ on the entry form.


The Aiap Association has changed significantly in recent years, both internally, with change marked by the adoption of the new Statute, and externally, with the birth of the Regional Delegations (Aiap Lazio, Aiap Campania, Aiap Sardinia), which represent for the National Association both a strengthening of its local presence and a catalyst and amplifier of local actions.

One of the most striking changes has been the establishment of the association throughout Italy and collaboration with parallel organisations overseas.

In May 2012 Aiap signed an agreement with Creatividad Ética - Asociacion Civil para la Difusión de la Creatividad en el Diseño, an Argentinian non-profit association whose goal is to create a permanent space for study and awareness of the value of design, promoting ethics and best practices in all aspects of the sector (research, development, distribution, communication, education). The common goal that led to the signing of the protocol is the promotion and protection of the culture of graphic design and visual communication design both professionally and in education in both countries; this is delivered through joint actions and by employing various communication tools from the two associations.

Creatividad Ética
Asociación Civil para la Difusión de la Creatividad en el Diseño

For more information please visit:

Design for Public Good

Published in Member News
30 April 2013


On 30th April, members of the SEE Platform (Sharing Experience Europe) published a new report, Design for Public Good, encouraging the European Union and its member states to adopt design-led innovation to create the next generation of public services and policy that can meet the pressing demands of the future.

The report, authored by the UK Design Council, Danish Design Centre, Design Wales and Aalto University, Finland and with a joint foreword by UK Minister David Willetts (Department for Business, Innovation and Skills) and Danish Minister Annette Vilhelmsen (Ministry of Business and Growth) - looks at the potentially huge gains design methodology can bring to policymaking as well as services. Design for Public Good describes the key benefits of design thinking for government as follows:

- Design-led innovation is a joined-up process, with no inefficient handover from analysis to solution to implementation

- Rather than jumping straight to expensive and risky pilots, the design process tests iteratively, starting with low-cost, simple models (prototypes) and designing out risk with each new version

- Rather than disjointedly patching together incremental solutions as problems arise, design thinking looks at the entire system to redefine the problem from the ground up

- Design thinking starts by understanding user needs in order to ensure solutions are appropriate, waste is avoided and end users buy into them

- While the factors that cause silo structures in government may be stubborn, design methods offer uniquely effective ways of understanding which teams and departments are relevant to a problem and engaging them in collaborations

In other words, design has evolved from being an add-on into a fully joined-up innovation methodology. Design Council and its partners argue that, with countries around the world adopting this thinking, the European Union cannot afford to be left behind.  Furthermore, with a strong track record of pioneering work from several of its member states, it has a chance to lead the field and create a sustainable, thriving public sector even in a time of crisis.

The UK government’s new digital service,, this year’s recipient of the Design Museum’s Design of the Year Award, is one of a number of best-practice examples from the UK, Denmark and Finland that make up the report’s case studies. These are structured using a new tool, the Public Sector Design Ladder, which divides projects into three categories:

1. Design for discrete problems – designers are hired for one-off jobs
2. Design as capability – design becomes part of the culture of public sector organisations
3. Design for policy – design is used at the highest levels to help create policy

The argument is that, in order to reach step 3, with its potentially massive efficiency gains, one must go through the previous two steps – which also offer benefits. The report recommends that the European Commission should promote use of the ladder and fund work on developing it. It also urges the European Commission to promote design by embedding it in its own working methods. This should not be a sudden or expensively engineered change but should start small, gradually building the evidence base without major risk.

The Rt Hon David Willetts:
“Design is a source of competitive advantage and can help organisations transform their performance. That is why design forms an integral part of the UK Government’s plans for innovation and growth.

Design has the potential to meet the pressing needs of the present, but also to help governments achieve wider long-term aims of growth and quality of life for their citizens … With governments around the world beginning to recognise it, it is a capability Europe cannot afford to ignore.”

Link to download document:

Contact BEDA  Koloniënstraat 56, 1000 Brussels (Belgium) t. (+32) 2 217 39 77  f. (+32) 2 217 99 72
CoFunded CEPEU

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