News & Events, from around Europe

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Aiap Design Per

Published in Member News
26 September 2012

051212_AiapDesign Aiap Design Per, International Graphic Design Week – Treviso 26th/29th September 2012

The International Graphic Design Week Aiap Design Per 2012 is the main annual event for Aiap, (Italian Association for visual communication design.)

The 2012 event ‘s central theme, Design and Science, linked every aspect of the event, exploring and promoting the processes of innovation and experimentation in which the disciplines of design and science approach and intersect one other.

The event included a range of activities: exhibitions, round tables, talks, conferences, workshops, open studios, and involved some 50 students, designers and professionals whose contributions covered the many areas that make up visual communication.

It was the brainchild of Beppe Chia and Daniela Piscitelli, and is conceived, directed and organized by Aiap.

AWDA, Aiap Women in Design Award

AWDA Aiap Women in Design Award is a new biennial award organised by Aiap, aimed at the Italian visual communication women designers. This first Award received 220 entries and was won by young designers Nike Auer and Claudia Polizzi; the prize was awarded by Omar Vulpinari (Fabrica Expanded Media Director and Icograda Past President Elect) and Daniela Piscitelli (Aiap National President),

Further information on the event programme and full list of winners visit:

BEDA Gathering, London 2012

Published in Member News
24 September 2012

News & Events, from around Europe

The first BEDA Members Gathering took place at the Design Council in London on 21st September 2012. The key purpose of the day was to ask questions and share knowledge; around half of the members attended, meeting face to face to exchange ideas and good practice between countries.

A highlight was Laura Lee’s presentation about inverting the point at which design is involved in a project – by using design as a starting point rather than bringing it in at the end, the South Australian government was able to work with designers and policymakers to develop a collaborative and functional design policy and strategies.

All presentation documents are available for download by BEDA Members only. For more information about BEDA Membership click here

0_DeborahDawton Deborah Dawton
President of BEDA
Deborah introduced the day by sharing the vision and strategy for BEDA’s next stage. The European Design Innovation Initiative’s ‘Design for Growth and Prosperity’ document was launched the week before the conference, and she took members through key points, the most important of which were references to BEDA’s vital role as a single voice representing the views of design organisations across Europe.

1_EllieRuncie Ellie Runcie
Design Council – Designing Demand
Ellie took members through the Design Council’s business support work in the UK, explaining how the Designing Demand programme works, how businesses find out about it, and what its long-term impact is.

2_LauraLee Laura Lee
Strategies for integrating design
Laura explained how she led government, professional organisations, academic institutions and the design industry in South Australia through a collaborative process to create a design policy and design strategies for government services.

She used this as a case study to discuss the processes used by the EU and the Design Leadership Board in creating design recommendations for the EU, emphasising why getting the processes right is essential for the best outcome. How do you get multiple agencies to work together? What tools can you use to build capacity and share knowledge?

3_GordonOllivere 3_TerryMcStea
Future BEDA services and skills matrix
Gordon Ollivere of RTC North and Terry McStea of Design Network North led a workshop where members worked together to suggest potential future services for the BEDA network, connecting them to existing skills within individual organisations.

4_JocelynBailey Jocelyn Bailey
All-Parliamentary Design and Innovation Group
The All-Parliamentary Design and Innovation Group allows several of the UK’s design support organisations to lobby the government as a single voice. Jocelyn explained how APDIG works, how it is funded and its areas of involvement. Members were invited to consider whether this model could work for their countries, as it can create maximum effectiveness with limited time and money.

5_AilbheMcNabola Ailbhe McNabola
Collaboration between design research and business
Ailbhe McNabola presented the Design Council’s work with two of the UK’s Research Councils, looking at the design research coming from UK universities and its relevance for the design industry, other businesses, and policymakers. She presented findings to date, shared next steps in identifying where strategic research funding should go, and explained how service design came to be a key area for future funding.

6_SteinarValadeAmland Steinar Valade-Amland
Professional organisations workshop
Steinar Valade-Amland of Danish Designers delivered a workshop looking at influences: how individual designers can use professional organisations to strengthen their identity; how professional organisations can encourage collaboration and partnerships between designers and design organisations; and how professional organisations can strengthen their influence with design support organisations, policy makers and public administration.


BEDA accomplishments and future aims: an interview with Deborah Dawton, President of BEDA, by Christina Melander of the Danish Design Centre

As a relatively new member of BEDA and a newly appointed member of the BEDA board, Christina sat down for a chat with Deborah to get a better understanding of BEDA’s past and future accomplishments, and to find out more about Deborah’s role in the EU Design Leadership Board.

CM: BEDA has been a very active organisation for many years. In your opinion, what has been its biggest accomplishment so far?
I think it’s been the extent to which BEDA has been able to successfully lobby at a European level, for instance meetings between the BEDA board and EU Commission President Barroso, and the two positions on the EDII Design Leadership Board for the BEDA President and the BEDA Vice President (Isabel Roig), which means that BEDA has a direct influence on the future strategy and policies relating to the role of design in innovation in Europe.

CM: If I was to ask you the same question three to five years from now, what answer would you give?
That the recommendations we’re now making to the European Commission are taken through to implementation. Furthermore, that we live in a Europe that is well designed and a great place to live: the environments in which we live and work, the products that we use, the services that we interact with, and where the way that governments formulate their policies includes design. And, of course, that the European Commission will turn to BEDA as the body to consult on design issues to an even larger extent.

CM: Turning to both current and future member organisations of BEDA, promotional associations as well as design associations, what’s the most important reason for being a member?
If organisations want to influence the way that design is understood both in the countries in which they operate, and at a European level, I think there are two things they get from BEDA; they get to influence the European agenda, but also they get to learn from other members of BEDA how to become better at a national level.

From a personal point of view, coming from a professional association, I have learned a lot from the promotional organisations about how to better represent design and lobby. And I think that the promotional organisations get the opportunity to understand what is really happening among professional designers.

This might be a dream, but the relationship between the professional organisations and the promotional bodies in any country where both are members of BEDA should be examples of best practice, where we come together and work for the good of the industry.

The other thing that BEDA can do is to build up the capabilities of both the promotional and professional organisations. Members can learn from other members who have done it before and done it very successfully, and can also learn from their mistakes.

CM: What does BEDA need to focus on when explaining the value of design as a driver for innovation to the Commission?
This is my personal view: I think we make it too complex for people to understand, and we too often fall into the trap of using ”design jargon,” language that businesses and politicians are not familiar with. The danger is that they pick up on this language, and try to use it themselves, and then there is the risk of misunderstanding.

If you are a heart surgeon talking to another heart surgeon about an operation, you will use one type of language. As a heart surgeon explaining to a patient what they are going to do, it’s a completely different language. I think BEDA and members of BEDA have to learn the language of the heart surgeon taking to the patient.

CM: Besides being the president of BEDA, you’re on the EDII Design Leadership Board. For those of us who aren’t familiar with it – what is your role?
I am one of fifteen members of the board, who have an expertise in design. All of our interests are very different, as our backgrounds are all very different. Much like a football team, we all have different skills and knowledge. The challenge is to come up with a vision and a set of recommendations - what we come up with needs to create a picture of how we would like things to be, but also include a set of practical recommendations, an action plan.

The first meeting was in May 2011, and so far there have been a handful of regular meetings. In order to actually discuss and develop recommendations at the leadership board meetings, most members of this board need to both collect information and insight as well as meet with experts outside the board in order to get data and experience on the specific topics being discussed.”

The vision and the recommendations are to be launched in September.

CM: What happens next? What is step two – after the recommendations of the Design Leadership board are launched?
The vision and the recommendations include a set of recommendations of how to implement them. But of course it is up to the European Commission to decide how this will be done.

Personally, I would like the board to be involved at least for another year, to make sure that implementation in the areas of which they have expertise is kept true to the essence of the document. I think the challenge is to make sure that the essence - what is intended - is what will be carried out. At the moment we don’t know who will do the implementation. It could be the Commission. It could be support organisations. It could be the public sector, civil servants; we need to make sure that it’s done in the way we intended.

Since this interview took place, the European Design Innovation Initiative Leadership Board has finished its work and the recommendations will be launched in Helsinki on 17th September. BEDA members will receive advance instructions and a draft press release for issue in your own countries – it’s important that members generate as much interest in the press Europe-wide so the European Commission set this as a priority area for action going into 2013 and beyond.

Contact BEDA  Koloniënstraat 56, 1000 Brussels (Belgium) t. (+32) 2 217 39 77  f. (+32) 2 217 99 72
CoFunded CEPEU

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