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BEDA Tool Box

Published in Member News
1 August 2012

BEDA_ToolBox_ImgThe contents of the BEDA Tool Box are aimed at supporting and developing designers across Europe. They include useful documents developed by BEDA such as the Code of Conduct for Designers and the Policy of Free Pitching, based on Best Practice papers by ICOGRADA (International Council of Graphic Design Associations).

The Code of Conduct for Designers explains the international basis of ethical standards in relation to the practice of design. It gives an important overview of the responsibilities of the design profession, discusses payment and makes recommendations about advertising.

The Policy of Free Pitching draws attention to the problem of speculative pitching, which can undermine the value of design services. This subject is becoming more and more important, and this document offers guidelines for avoiding this situation.

The BEDA Competition Guidelines provide a framework for setting up and running an open design competition; this is not just for associations that organise or wish to organise these competitions, but also for designers entering competitions, as it provides information about fair and correct procedures.

The NACE Code for Design refers to the European industry standard classification system, which has been adopted for design activities in many European countries. This has been a very important step in formalising the structure of the profession, and in defining its economic measures.

BEDA hopes to increase its membership in coming months, so we hope that if you find the documents useful, you’ll support and promote the Toolbox within your country by sharing the link with your colleagues and professional partners.

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BEDA Tool Box

Belgium is Design

Published in Member News
1 August 2012


Perspectives at Milan Design Week

Design Flanders participated in Milan Design Week, one of the key events in the global design calendar, for many years, but never as successfully as in 2012. As members will know, a good presentation in an attractive location can make a designer’s career.

In previous years, designers from the three Belgian regions were represented separately on a map of the event, and this worked quite well. In 2011 and 2012, though, the regions joined forces to create a joint presentation. To raise the profile even more, this year’s Belgium is Design was shown in the Triennale de Milano – one of the two main locations for Milan Design Week.

Kris Peeters , Minister-President of Flanders , visited Belgium is Design – Perspectives and attended a dinner on Monday 16 April with forty five journalists, designers and design companies present. On Tuesday 17 April he opened the exhibition and visited some Flemish design companies. One of the main aims of his visit was to support Flemish entrepreneurship and to draw attention to Flemish design, and due to the excellent press coverage, many of the participating designers and companies have received more press interest.

The organisers were Design Flanders, Wallonie-Bruxelles Design Mode and the Brussels Centre of Fashion and Design. Belgium is Design is also supported by the Flemish, Walloon and Brussels export promoting organizations: Flanders Investment & Trade, AWEX and Brussels Invest & Export.

For more information visit:


In 2010 the Estonian Association of Designers brought together European designers (including the Cité du Design), Tallinn city officials, the Chamber of Estonian Disabled People, lecturers and students from Estonian and French design schools, to create concepts for a single vision: Tallinn for All.

This fell under the heading of the “Design for All” movement, which aims to create more accessible and functional cities in a measureable, solution-oriented way.

The results were clearly defined design solutions, which made their debut during the European Innovation Festival and Design Night in 2011. An exhibition was also created for Helsinki as part of its Design Capital 2012 programme.

For more information visit:

Contact BEDA  Koloniënstraat 56, 1000 Brussels (Belgium) t. (+32) 2 217 39 77  f. (+32) 2 217 99 72
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