On November 24 and 25, the International Design Center (IDZ Berlin), together with Polish partner Puls Biznesu, will host a conference in Warsaw on the subject of »Brand Innovation. How can I establish a successful brand for the foreign market?«
The event is part of the Berlin Poland project and is intended to highlight design as a strategic element in companies, as well as to outline its role in brand development, user-centred design, and product strategy. Alongside this, we will present aspects of cross-border cooperation using examples from the Berlin Poland project. The conference will comprise one day of lectures and one workshop day.
More information conference programme and registration at www.konferencje.pb.pl