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14_OECD_SurveyOECD survey on design in innovation

Madano Partnership is working with the OECD to think about how design can be measured in innovation analysis, for example in large-scale business surveys and handbooks, used by policy-makers.

They have produced a short survey to gather views from design professionals to inform this. The results of this work will be used as evidence for policy makers when considering how design is covered in innovation and how it should be measured for these purposes.

The survey will be live from 15th October to 15thNovember so members are invited to complete it as soon as convenient...

Please contact This email address is being protected from spambots. You need JavaScript enabled to view it. with any questions.

The DME Award

Published in Other News
5 December 2012

051212_DME The DME Award: Winners, and plural perspectives on the contribution of design to business

The Design Management Europe (DME) Award was launched in 2007 by a consortium of European design support organisations, with initial funding from the European Commission. Since 2009 it has been supported through the commitment of many of the founding partners.

The award rewards excellence in the inclusion of design in businesses of any size, as well as public services or other non-profit organisations.

More than 500 applicants have entered the award since its inception. Although the last four editions have suffered from a lower number of entries, the economic crisis being partly to blame, we can proudly say we have noticed an increase in the level and depth of the integration of design by businesses. The selection is too scattered over sectors and regions to be able to draw any solid conclusions from any quantitative sample. This doesn’t mean that qualitative working hypotheses cannot be made:

The first is that all sectors can benefit from design management. This statement should not be misinterpreted: it is not a claim that a single generic model can crossover fields of activities, but a pledge for tailored, bespoke, crafted models. Priorities differ, stakeholders vary, design cultures are diverse, but what remains is the idea that how clients will perceive the offer cannot be left to chance or to marketing. The genuine commitment of the design team, and through it, of the whole staff - including top management - shows in the background of all applications for the award.

Secondly, the NGO/NPO category for public organisations has proved one of the most exciting. I personally believe that it offers fresh alternatives to the stubborn way of running public sector activities as if they were businesses.

Most of the posters and other material are available through the project’s website. I invite all BEDA members to use these to promote design and design management. The project partners are also familiar —in fact most of them are also BEDA members— so can be approached easily for support.

Finally, let me say that I have found my three years as chairman very challenging - trying to keep a consortium and its assets alive when the budget dropped to zero has been a lesson. My term ended with my capacities as well, and I am glad to see that a new board is in place to drive a fresh vision.

Jean Schneider

Find more information at

The winners and honourable mentions for the Design Management Europe Award 2012 were presented November 15th 2012 at Casa da Cultura in Paredes, Portugal.

The winners and honourable mentions in each category are:

Best management of design in a large company:
Beiersdorf (Germany) -

Honourable mentions:
Kale Group (Turkey) -
Schneider Electric (France) -

Best management of design in a medium-sized company:
Leborgne (France) -

Best management of design in a small company:
Tyromotion (Austria) -

Honourable mention:
Shadelab (Italy) -

Best management of design in a micro company:
GMG (the Netherlands) -

Honourable mention:
Bolin Webb (United Kingdom) -

Best management of design in a public or non-profit organisation:
Design Silesia (Poland) -
Tallinn Transport (Estonia) -

Best poster (1st time awarded):
GMG (the Netherlands) -

To view their design management strategy posters, visit
For more information about DME, contact Barbara Cruz (European Design Centre):
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Measuring the effects of design

Published in Other News
5 December 2012

051212_Finland Finland to become a leader in measuring the effects of design

The Design ROI project of the Finnish Design Business Association FDBA and Aalto University will be a tool for companies and design agencies to measure and predict financial outcomes of design. The project was initiated by the need for design agencies to be able to evaluate their work, and is especially valuable for SME sector of businesses. The Design ROI project has been carried out with the support of the World Design Capital Helsinki 2012 year and is part of its programme. One of the core objectives of the design capital year is to increase the understanding of design's role as a promoter of business life and economics. Measurement of design is a major cornerstone of success in business economics and has been long awaited by businesses, design agencies and the public sector.

Design impacts have been measured elsewhere: In Great Britain an average design investment has been calculated to multiply the turnover by 2.25 when compared with the invested resources. In Denmark companies investing in design have gained a growth 22 % greater than companies that have not invested in design, and the difference will rise up to 40 % when talking about continuous investing. Design ROI is a trailblazer in compacting the collected data into a tool. Professor Jaakko Aspara from Aalto University says:

"From an exploratory point of view Design ROI is a very ambitious project. We have such knowledge of design and business management in Finland that there is a good reason to presume that we will succeed in this challenge. Design ROI is a concrete solution to an extremely large problem that has delayed the impact of the otherwise well-developed design sector on society.”

The Design ROI research report can be downloaded (in Finnish) from

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Contact BEDA  Koloniënstraat 56, 1000 Brussels (Belgium) t. (+32) 2 217 39 77  f. (+32) 2 217 99 72
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