€ Design – Measuring Design Value - Final Conference, Thursday 26 June 2014 BOZAR, Brussels
The € Design project provides insights on measuring the value created by design. The aim of this project is to identify parameters of design as an economic factor for production and the relationships between those parameters, and to provide policy makers with reliable macro-economic data about the impacts of design efforts in terms of GDP growth, and thereby to create evidence for mainstreaming design as an economic factor of value creation.
The conference includes an address by Bonifacio García Porras, European Commission Directorate General for Enterprise and Industry, and considers the following € Design outcomes:
- The economic contribution of design
- Alternative ways in which firms might be asked about design
- Guidelines for collecting and interpreting design data
- Plenary discussion on measuring design value
Drinks & canapes reception find out more and register to attend: www.measuringdesignvalue.eu/