With the theme ‘Design is Not Art’, the Design City Luxembourg team report on their plans for the 2016 Biennale
Since 2010, Design City Luxembourg Biennale, the result of a collaboration between Mudam and the city of Luxembourg, has become part of the Luxembourg landscape. Dedicated to the issue of design in public space and its integration into daily life, today Design City Luxembourg is a laboratory of ideas, a promotional tool and an experimentation platform through the participation of designers in the development of the city.
Design has proven to be a dynamic tool for innovation. The European Commission has recognised design as a key driver of innovation for bringing user-friendly products to the market and for making both private and public services better correspond to user needs. However, many SMEs are not yet aware of the advantages design can bring to their company and they lack the necessary design management skills. Moreover, as stated in the Innovation Union Flagship Initiative, although some European countries are world leaders in design, others lack a robust design infrastructure and design capability.
The one-day conference ‘Innovation ID’ will give attendees the opportunity to discover how design can help business innovate, grow and be more competitive in a globalised economy. The conference is specially targeted to SMEs, start-ups and entrepreneurs, as well as to business intermediaries. Participants will get a deep understanding of what design is, how it is implemented and how it works in practice. Some methodologies will be explained in detail. Moreover, attendees will hear from practical examples of business and organisations that are using design.