News & Events, from around Europe

Red Dot Award

Published in Member News
1 January 2013

14_RedDotCentral activities of Design Zentrum NRW: supporting young professionals and inspiring children and youth

Each year, in the course of the “red dot award: product design”, fifty free applications for up-and-coming talents are given away by the Design Zentrum NRW. This is a great chance for young professionals to participate in one of the most prestigious and largest design competitions in the world, together with established designers.

Since access to the industry is usually quite difficult for creative newcomers, i
t gives them the chance to receive credit for their work and to communicate their success. Participating in the competition thus does not only give them a start in the world of design, it is also a great opportunity to strengthen the trust of potential clients in their creative achievements. 

In the “red dot award: communication design”, experienced designers are also called upon to prove their knowhow. The best work of a young communication designer is given the “red dot: junior prize” and the winner receives a prize of 10,000 euros – one of Europe’s most highly remunerated cash prizes for creative minds in design.

In addition to its red dot activities, the Design Zentrum NRW is also involved in the EU project PROUD (People Researchers Organisations Using Design for co-creation and innovation) which aims to make Europe a better place by co-designing for all and by all. With regard to the added value of design thinking and design, the PROUD partners work on innovative solutions for today’s problems. In this context, together with its partners, the Design Zentrum NRW develops learning and teaching programmes for design museums. They focus on children and youth as well as on establishing the museums as inspiring places and inspiration sources for learning and research.

Further information visit: and

Picture (credit: red dot): In 2012, Mathias Hahn was the first young professional to accomplish the feat of winning a “red dot: best of the best” within the “red dot award: product design” category. He received the competition’s highest single accolade for his table and floor lamp Jinn.

Observeur du Design

Published in Member News
5 December 2012

051212_Observeur The Stars of the Observeur du Design 13 are announced! 

Considered as the French National Design award, the Observeur du Design is a showcase for innovation and design. Organised by the APCI since 1999, every year it brings together and rewards the best designs (products, spaces and services) from all fields of activity, whether commercial, looking for a publisher, or prospective.

The Observeur du Design is open to companies and designers in all sectors, so that they may present their best, most innovative and recent designs during a four-month long exhibition in Paris.

Find out more about the stars here:

The DME Award

Published in Other News
5 December 2012

051212_DME The DME Award: Winners, and plural perspectives on the contribution of design to business

The Design Management Europe (DME) Award was launched in 2007 by a consortium of European design support organisations, with initial funding from the European Commission. Since 2009 it has been supported through the commitment of many of the founding partners.

The award rewards excellence in the inclusion of design in businesses of any size, as well as public services or other non-profit organisations.

More than 500 applicants have entered the award since its inception. Although the last four editions have suffered from a lower number of entries, the economic crisis being partly to blame, we can proudly say we have noticed an increase in the level and depth of the integration of design by businesses. The selection is too scattered over sectors and regions to be able to draw any solid conclusions from any quantitative sample. This doesn’t mean that qualitative working hypotheses cannot be made:

The first is that all sectors can benefit from design management. This statement should not be misinterpreted: it is not a claim that a single generic model can crossover fields of activities, but a pledge for tailored, bespoke, crafted models. Priorities differ, stakeholders vary, design cultures are diverse, but what remains is the idea that how clients will perceive the offer cannot be left to chance or to marketing. The genuine commitment of the design team, and through it, of the whole staff - including top management - shows in the background of all applications for the award.

Secondly, the NGO/NPO category for public organisations has proved one of the most exciting. I personally believe that it offers fresh alternatives to the stubborn way of running public sector activities as if they were businesses.

Most of the posters and other material are available through the project’s website. I invite all BEDA members to use these to promote design and design management. The project partners are also familiar —in fact most of them are also BEDA members— so can be approached easily for support.

Finally, let me say that I have found my three years as chairman very challenging - trying to keep a consortium and its assets alive when the budget dropped to zero has been a lesson. My term ended with my capacities as well, and I am glad to see that a new board is in place to drive a fresh vision.

Jean Schneider

Find more information at

The winners and honourable mentions for the Design Management Europe Award 2012 were presented November 15th 2012 at Casa da Cultura in Paredes, Portugal.

The winners and honourable mentions in each category are:

Best management of design in a large company:
Beiersdorf (Germany) -

Honourable mentions:
Kale Group (Turkey) -
Schneider Electric (France) -

Best management of design in a medium-sized company:
Leborgne (France) -

Best management of design in a small company:
Tyromotion (Austria) -

Honourable mention:
Shadelab (Italy) -

Best management of design in a micro company:
GMG (the Netherlands) -

Honourable mention:
Bolin Webb (United Kingdom) -

Best management of design in a public or non-profit organisation:
Design Silesia (Poland) -
Tallinn Transport (Estonia) -

Best poster (1st time awarded):
GMG (the Netherlands) -

To view their design management strategy posters, visit
For more information about DME, contact Barbara Cruz (European Design Centre):
This email address is being protected from spambots. You need JavaScript enabled to view it.

Measuring the effects of design

Published in Other News
5 December 2012

051212_Finland Finland to become a leader in measuring the effects of design

The Design ROI project of the Finnish Design Business Association FDBA and Aalto University will be a tool for companies and design agencies to measure and predict financial outcomes of design. The project was initiated by the need for design agencies to be able to evaluate their work, and is especially valuable for SME sector of businesses. The Design ROI project has been carried out with the support of the World Design Capital Helsinki 2012 year and is part of its programme. One of the core objectives of the design capital year is to increase the understanding of design's role as a promoter of business life and economics. Measurement of design is a major cornerstone of success in business economics and has been long awaited by businesses, design agencies and the public sector.

Design impacts have been measured elsewhere: In Great Britain an average design investment has been calculated to multiply the turnover by 2.25 when compared with the invested resources. In Denmark companies investing in design have gained a growth 22 % greater than companies that have not invested in design, and the difference will rise up to 40 % when talking about continuous investing. Design ROI is a trailblazer in compacting the collected data into a tool. Professor Jaakko Aspara from Aalto University says:

"From an exploratory point of view Design ROI is a very ambitious project. We have such knowledge of design and business management in Finland that there is a good reason to presume that we will succeed in this challenge. Design ROI is a concrete solution to an extremely large problem that has delayed the impact of the otherwise well-developed design sector on society.”

The Design ROI research report can be downloaded (in Finnish) from

051212_Flanders Flanders needs to grow from being a traditional, efficiency-driven economy to become a more innovation-oriented economy, whether at a cultural, economic or technological level. To stimulate this evolution, five key Flemish organisations: Design Flanders, Flanders InShape, Flanders Fashion Institute, Designregio Kortrijk and Design Hub Limburg, assisted by Enterprise Flanders, have joined forces to create Design Platform Flanders.

Design Platform Flanders aims to outline a single strategic policy for Flemish design and to promote it nationally and internationally. The main objective is to develop a creative economy while maintaining a competitive industrial fabric, to generate increased added value for our companies, to stimulate exports, to create a strong image of Flemish design abroad, to encourage more sustainable and design driven innovation projects, and to generate more employment in the design sector.

The first steps in this direction were taken during the Interieur Biennial in Kortrijk.

* The platform organised DESIGN FUSION on 22 and 23 October 2012 in Kortrijk Xpo and BUDAfabriek. This event, where design experts can share knowledge with the general public through talks by renowned speakers and during interactive workshops, was organised together with Design Boost.

* In hall 5 of Kortrijk Xpo, four designer duos (an established name and a promising designer) set up home in Flanders Avenue.

* The project room of the designer duo Muller Van Severen was accomplished with the support of Design Platform Flanders.

* During the Biennial, Design Platform Flanders financed the booths of 16 promising Flemish designers at Ventura Interieur.

For more information visit


051212_EuropeanHouseThe European House of Design Management is a new Europe-wide design management project aiming to improve knowledge transfer from the private to the public sector. The project will build on successful design management (DM) processes and behaviours within the private and corporate sectors, and will adapt a set of three DM tools to develop design management competency in the public sector.


Progetto grafico: Aiap's international magazine relaunched

Progetto grafico is an international graphic design magazine published by Aiap (Italian Association for Visual Communication Design).

The magazine was founded in 2003 and directed by Alberto Lecaldano until 2011. In 2012, Riccardo Falcinelli and Silvia Sfligiotti became the magazine’s editors.
 A reference point for the culture of visual communication design in Italy since its beginning, Progetto grafico has now undergone a renovation, including a new editorial style, new layout and full English translation.
 Progetto grafico aims to become a critical forum on graphic design; for that reason, a monographic approach was chosen, which makes it possible to analyse a number of topics in depth, including contributions from inside and outside the industry. Aside from the main section, there will be an “off-topic” section for articles on different themes.
 Progetto grafico does not aim to present news stories, but is an attempt to look at ongoing developments from the right distance.

The magazine will be issued every six months, once in spring and once in autumn. The first issue of the new series, PG21: Why Write About Graphic Design?, was published in July 2012. PG22: Common space, is fresh off the press; both are available for purchase through the Aiap website.

Information on international subscriptions can be found by clicking here

The topics of the next issues: PG 23: The use of images (spring 2013), PG 24: Graphic Design, History Italy (autumn 2013), PG 25: Writing and images in the domain of science (spring 2014).

Information for the submission of article proposals can be found by clicking here


The €Design Project has recently published its first Paper examining the economic impact of design

€Design is an initiative whose aim is to identify and establish guidelines for measuring design as a factor of economic production and its impact on GDP. The project has six European partners: BCD Barcelona Design Centre, Coordinator (Spain); design austria (Austria); Hungarian Design Council/ Hungarian Intellectual Property Office (Hungary); SVID Swedish Industrial Design Foundation (Sweden) as well as the University of Cambridge / Design Management Group (United Kingdom) and Copenhagen Business School (Denmark).

The project, co-financed by the European Commission, the Spanish Ministry of Industry, Energy and Tourism, and the Swedish Agency for Economic and Regional Growth, will analyse and define the conceptual framework of design in its economic context, so that design can be measured both as a tool for user-centred innovation and as an economic factor of production. Tangible results can be obtained that demonstrate the importance of design as a crucial element in enhancing the innovative capabilities of Europe, and increasing economic growth and business competitiveness in the global market.

The initiative is part of the 1st Action Plan of the European Design Innovation Initiative, a commitment of the Innovation Union Europe 2020 flagship to exploit the full potential of design for innovation and to reinforce the link between design, innovation and competitiveness.

To download the Analytical Framework Paper please: click here

1b_ED11The European Commission released their keenly-awaited ‘Design for Growth & Prosperity: Report and Recommendations of the European Design Leadership Board’ report click here on 17 September this year, with a strong message in support of BEDA’s work.

BEDA’s President, Deborah Dawton, and Vice-president Isobel Roig both sit on the Leadership Board, which was formed in 2011 with the purpose of providing recommendations on how to enhance the role of design in innovation policy in Europe at the national, regional or local level; it is also developing a joint vision, priorities and actions to enable design to become an integral part of innovation policy at European level, in line with the Innovation Union.

Cité du design seminar

Published in Conferences
20 November 2012


Medical Design, inventing care solutions for tomorrow

Cité du design, Saint-Etienne within the framework of the XXVth Entretiens Jacques Cartier

Design gives a new look on medical techniques and holds an outstanding potential of innovation. At the interaction of human being and object, design creates products and services adapted to the person, and contributes to improve the comfort of the patient’s environment. Design obviously cannot have therapeutic effects as it is generally understood, but it is a mean to make the disease less alarming ; it enables to consider new modes of care, prevention and support for the patients and their family, in particular at home. This symposium proposes to develop the issue of medical design as an innovation driver to:

• Collaborate with research, innovating in the field of medical technologies (artificial organs, implants or biomaterials, etc.);
• work on the comfort and improvement of treatments for the patients, or imagine new diagnosis and intervention devices for doctors and medical staff;
• reconsider the notion of care and invent the context of evolution for the forthcoming medical practices.


For more information about the conference, including full details of speakers, programme and registration form click here

Name: Camille Vilain
Tel: +33 (0)4 77 47 88 58
Email:  This email address is being protected from spambots. You need JavaScript enabled to view it.

Contact BEDA  Koloniënstraat 56, 1000 Brussels (Belgium) t. (+32) 2 217 39 77  f. (+32) 2 217 99 72
CoFunded CEPEU

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