Wallonia-Brussels Design Fashion (WBDM)

Wallonia-Brussels Design Fashion (WBDM)

Our Vision:

Wallonie-Bruxelles Design/Mode (WBDM) is a governmental agency for the promotion of design and fashion, which aims to increase the international reputation of designers from Wallonia and Brussels.


Organisation type:

Design Promotional Centre


Funded by:

Government funding through AWEX (Wallonia Foreign Trade & Investment Agency), Wallonia-Brussels International and Ministry of French-speaking Community.


Type of members:

Designers and design companies


What we do:

Through a constant participation in major tradeshows, exhibitions and conferences, WBDM’s mission is to increase networking and business opportunities for Belgian design and fashion talent in the international market. For instance, we exhibit at Milan Furniture Fair, Maison&Objet Paris, Business of Design Week in Hong Kong, and we invite to Belgium foreign design companies looking for collaborations with designers.


Our top 3 high profile projects:

Belgium is design – www.belgiumisdesign.be
‘Belgium is Design’ is a common label for the collective actions organized in Belgium and abroad by the following institutions: Wallonie-Bruxelles Design Mode, Flanders DC, and MAD. Each year many Belgian firms attend Milan Design Week, largely at Salone del Mobile’s fairground site. The fair and its expansive off-program in the city is the most important design event in the world, where producers, buyers, the press, and all those associated with the industry assemble annually. As such, Belgian governmental initiatives support their presence and try to stimulate new talent to connect to an international audience in this setting.

Belgium is Design is also present at Maison & Objet Paris.

WBDM Fashion Programme

This fashion programme focuses on talents and companies that are keen to speed up their commercial development and improve their brand image.

Two financial prizes are awarded every year as well as personalized coaching for six designers, allowing them to work with the specialist consultants recruited by WBDM. This assistance helps them to be better prepared for international markets, whether in terms of strategy, commercial positioning, communication or image.

Milan Fashion Week - White Show

The Showroom Les Belges collective stand is present at the WHITE trade shows in Milan, a very popular event for buyers and the press during Milan Fashion Week. 

Belgium is Design at Maison&Object Trade Show in Paris
Category: Members news

Flanders DC and Wallonie-Bruxelles Design Mode are joining forces for the next Maison&Objet trade show, taking place in Paris from 19 to 23 January 2018 with a selection of 10 brands, which will be on display at a shared stand in the NOW section.

Presenting Wallonie Design - The link between companies and designers
Category: BEDA updates

The non-profit making organization Wallonie Design has been set up to turn design integration into a tool of economic, cultural and social development.