Best Practices

1 January 2008
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BestPracticesDesigners’ clients have their say

BNO, the Association of Dutch Designers, interviewed eight client companies to tell the story of their engagement with design and the benefit design brought to their businesses.

Clients come in all shapes and sizes, from small and medium-sized enterprises operating in a business-to-business environment to multinationals that can hold their own with competition from abroad. Many of these enterprises have experience in working with designers and design bureaus. They usually consider the use of designers as a pure necessity – after all, they all want their products or services to stand out against those of their competitors.

The aim of Best Practices was to enter into a dialogue with entrepreneurs about the strategic value of design for their companies.

Eight cases, ranging from a wine shop to an egg hatching farm, were selected for inclusion in this booklet in order to tell the story of the added value of design in the most effective way.

Published January 2008.

Find out more: www.bno.nl

Contact BEDA  Koloniënstraat 56, 1000 Brussels (Belgium) t. (+32) 2 217 39 77  f. (+32) 2 217 99 72
CoFunded CEPEU

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