Design Effectiveness Industry Report

29 October 2012
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rsz design effectivenessRotterdam School of Management (RSM) - Erasmus University Rotterdam.
In collaboration with Faculty of Industrial Design Engineering Delft University of Technology (TUD).

Emphasizing design, and including designers in new product development teams, contributes to new product success. Likewise, involving designers in developing web sites and corporate visual identity helps to improve firm image. Together, this translates to better firm performance. These are the main findings of research conducted in a large sample of Dutch firms from both manufacturing and service sectors.

Two main design foci are identified in the study: experiential design, which is about appealing to the senses, supporting self-expression and evoking emotions, and functional design, which is concerned with technology, functionality and ergonomics.

Contact BEDA  Koloniënstraat 56, 1000 Brussels (Belgium) t. (+32) 2 217 39 77  f. (+32) 2 217 99 72
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