Leading Business by Design

1 January 2014
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LeadingBusinessByDesignLeading Business by Design is Design Council’s qualitative research project that investigates the strategic use of design at senior levels in a sample of UK and global businesses.

Leading Business by Design is Design Council’s qualitative research project that investigates the strategic use of design at senior levels in a sample of UK and global businesses.

Case studies explore how world-class companies like Barclays, O2, Jaguar Land Rover, Virgin Atlantic and Diageo use design, and the impact it has had.

The report highlights our three key findings on how businesses can benefit from design:

1. Design is customer-centred - benefit is greatest when design is closely related to solving problems, especially customers’ problems.

2. Design is most powerful when culturally embedded - it works best when it has strong support in the organisation, especially from senior management.

3. Design can add value to any organisation - design can benefit manufacturing and service-based organisations, small, medium or large.

by Warwick Business School and Design Council
Published January 2014.

Find out more: www.designcouncil.org.uk

More in this category: « Creating growth

Contact BEDA  Koloniënstraat 56, 1000 Brussels (Belgium) t. (+32) 2 217 39 77  f. (+32) 2 217 99 72
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