The Danish government expects design to become an even more powerful driver of innovation in the future. In the autumn of 2010, therefore, the government asked a group of six people to articulate a vision for the future – “Design 2020”. The purpose was to suggest how design can be strengthened and used in order to contribute to growth, productivity, and innovation – areas in which Denmark faces substantial challenges.
The Vision of the Danish Design 2020 Committee28 June 2012
In recent years, developments in the use of design have blurred the boundaries between design and a range of related activities. Design has come to mean more than giving form; it has increasingly become a strategic element in innovation processes in private enterprises and public organisations.