Robin Edman - President
Robin is the Chief Executive of SVID, Swedish Industrial Design Foundation since 2001. Presently, among other things, SVID, a design promotion organization, is embarking on a major program in the health and wellness sector.
Robin is an industrial designer with a degree from Rhode Island School of Design. In 1981 Robin joined AB Electrolux Global Design organisation. In parallel he also started his own design consultancy which he ran for the next eight years. In 1989 Robin joined Electrolux North American operation as Vice-President of Industrial Design for Frigidaire Company. During this period he initiated and ran Electrolux Global Concept Design Team for future forecasting of user needs. In 1997 Robin moved back to Stockholm as Vice President of Electrolux Global Design.
Throughout Robin’s entire career he has worked towards integrating a better understanding of the importance of design. A major interest has always been to find justification and proof for the investments made and the results displayed. Measuring design and the balance of functional, emotional and social values play a key role in this search. His engagement in design related activities is displayed by the numerous international jury appointments (Sweden, Norway, Finland, Germany, Spain, USA and Singapore), advisory council and board positions he has held. Robin served on the Icsid board 2003-2007 and the last two years as treasurer. In March 2012 Robin was elected the treasurer of BEDA.
Robin is a Swedish and US citizen. He loves the outdoors where he sails, skies, trip-skates, runs, bicycles and enjoys the wind, rain, sun, and snow as well as gardens and works in his model shop.
Company: SVID - Swedish Industrial Design Foundation
Address: Sveavägen 34, 6 tr. SE-111 34 Stockholm
Tel: +46 (0) 8 406 84 43