Maximise the potential of your existing client relationships with some inspiration, confidence and tried and tested processes in this energising 90-minute workshop with Lucy Mann.
Client development is a vital skill that can have a massive impact on agency growth. However, there often tends to be a greater focus on the more expensive business of winning new clients and many of us have the suspicion that we may not be maximising the potential of our existing client relationships.
This workshop covers:
Understanding the dynamics of advocacy and referrals
How to prioritise the right clients to develop
The right approach to planning
How to open up new, more meaningful conversations with your clients
Context gleaned from 100’s of client audits to boost your confidence