Image by bayern design
Design makes the difference! At our design walk and at the BrauBeviale forum, we show what design can do in the beverage industry – in product design, but also in strategic decisions in the company.
The Design Walk – a tour of design highlights at the fair
On our tour of selected exhibitors, we devote ourselves to different facets of design: from aesthetics and marketing to human-centered design and the use of design methods as a strategic tool. Highlights of the tour are visits, including to Krones and O-I Glass.
What makes the two companies special? Krones is the world market leader from the Upper Palatinate and introduces you to the in-house Design Lab, in which user-friendly and interactive filling systems are developed – an approach in the spirit of user-centered design. O‐I Glass, is one of the world’s largest producers of glass bottles and gives an insight into the development of bottle designs using virtual reality at the fair. In addition, the Norwegian designer Henrik Olssøn tells you about storytelling and branding in the development of new bottle designs. Matthias Bartel from Stilzbezirk takes over the moderation of the walk.