Image by Red Dot Design Museum
“Colours of Our Time” exhibition concept and curation are made by Burkhard Jacob, Red Dot Institute.
Colours not only shape well-known brands, but they also provide information about our lifestyle and culture. Colours give us and our world an identity that connects us with others or distinguishes us from them.
In industrial and product design, colour design plays an important role in brand perception and product use.
Colour is a design factor that gives products an aesthetic quality beyond their shape and function and gives brands an unmistakable identity. Although many brand colours have arisen rather by chance, the recurring use of characteristic colours in design and advertising has shaped our consumer culture, as the examples of Nivea Blue, Hilti Red or Fiskars Orange show.
The first focus of the exhibition underlines the importance of colours for companies and consumers. Colours can shape brands, symbolise their values and convey the quality of products.
A second focus is on the colour worlds in the changing of time – from the beginning of the 20th century. century to the present day. This exhibition area illustrates that each generation has its own world of colour, in which it naturally grows up and shares it with those who grew up at the same time under comparable social and cultural conditions.
Check the designaustria website via the link above for opening times and entry fees of the exhibition.