Who We Are
The Service Design Network (SDN), founded in 2004, is the leading non-profit institution for expertise in service design and a driver of global growth, development and innovation within the practice. Through national and international events, online and print publications and coordination with academic institutions, our member-based network connects multiple roles within agencies, business, and government to strengthen the impact of service design within the public and private sectors. Ours is a global, open-minded network, focused on knowledge-sharing, collaboration and exchange.
Events
Service Design Award 2025
Starting today, we're inviting professionals, agencies, organisations, and students from across the globe to submit their most impactful service design projects for the Service Design Award 2025.
This year’s final deadline is 31 July 2025, so don’t miss the opportunity to showcase your work on a global stage.
Submit your project now and join the ranks of the world’s best in service design. read more
18th Global Service Design Conference
Business Transformation by Design
The SDGC25 theme, "Business Transformation by Design: Leading Modern Organisations through Service Design," emphasises the active role service design plays in driving holistic, cross-functional transformation and cross-disciplinary Design across various types of organisations. The SDGC25 theme celebrates service design's potential to influence strategy, operations, and customer experience while addressing the need to integrate its principles into the broader business and organisational landscape.
Early Bird tickets prolonged until 15 June... read more