AI is Transforming Design Work While the Value of Design Expertise is Increasing

Design Pulse 2026: AI is rapidly transforming Finland’s design sector, increasing the importance of human-centred thinking, creative problem-solving and the ability to assess solutions. At the same time, labour market uncertainty is growing, while AI is reshaping business models and revenue logic.

Ornamo’s annual survey gathered responses from 544 design professionals and 102 companies in early 2026.

More Information: www.ornamo.fi/en/press-release/ai-is-transforming-design-work-while-the-value-of-design-expertise-is-increasing/

Last updated: 14/09/26