BEDA Connect: Accessibility as Business Opportunity | 10 September
Accessibility should be the default, not the exception. Yet for accessibility to become embedded in everyday products, services, and experiences, it must be supported by strong business incentives, clear value creation, and sustainable implementation models.
This edition of BEDA Connect: Accessibility as Business Opportunity on 10 September from 16:00-17:15 CET explores how organisations can move beyond viewing accessibility as a compliance requirement and instead recognise it as a driver of innovation, resilience, market growth, and better user experiences. Through a moderated conversation with two expert speakers, we will discuss why making accessibility work for people also means making it work for business.
BEDA Connect is a public platform to raise awareness and share knowledge with the broader design sector and the interested public around the key objectives of MADres.
Speakers & Moderator
Myles Igwebuike (Nigeria/UK) — a designer, researcher, and cultural strategist working at the intersection of heritage, urbanism, and diplomacy. He’ll present a case study exploring an accessible e-learning library concept for a school for impaired learners in Nigeria, focusing on accessibility in education, cross-disciplinary collaboration, and how partnerships can unlock new opportunities.
Jeremy Hugh Aston (Portugal) — an award-winning industrial designer, educator, and researcher with over 30 years of experience across product, mobility, and healthcare design. In his talk “Design as an Opportunity for Inclusive Innovation”, he’ll present the FACS automotive research project as a case study in designing for diverse users and future mobility scenarios, and introduce a visual tool for spotting accessibility challenges and market opportunities.
Moderator: Pia Betton
Pia is a business leader, design strategist, and trusted facilitator with more than 25 years of international experience. Known for bridging creative ambition and business reality, she helps leaders navigate complexity, build alignment, and drive meaningful change. Her expertise in design-driven innovation and her engaging moderation style make her the ideal host for this conversation on accessibility as a business opportunity.
Registration
Register for BEDA Connect: luma.com/v277z030
The session will be held online via Microsoft Teams, is free of charge, and will be conducted in English.
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The event is organised within the scope of the MADres project, co-funded by the European Union.
