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German Design Awards 2021: “All Eyes On”

Newcomer Finalists and announcement of the “Newcomer of the Year”

On 5 March 2021, the German Design Council, together with sponsor “Deutsche Telekom”, announced the winner of this year’s “Newcomer Award”, David Wojcik. The highlights of the German Design Awards 2021 were presented in a digital format from 12 February to 12 March:

The digital programme included Lutz Dietzold’s (CEO of the German Design Council) interview with this year’s “Personality of the Year”, Paola Antonelli, architect and curator at the Museum of Modern Art (MoMA) in New York. They discussed the highlights of her curatorial work to date, as well as the international design discourse.

In additional interviews and talks, industry and design experts debated the most important trends around the focal points of innovation, brand, sustainability and digitalisation. Furthermore, the Gold winners of the respective award disciplines were presented.

The full programme can be viewed at

Information about prize-winners and awards:

The German Design Awards 2021 were given out in three award disciplines: “Excellent Product Design”, “Excellent Communications Design” and “Excellent Architecture”. This year saw over 4,200 entries from 60 different countries. Accordingly, the international jury with representatives of business, science and design worked arduously to make their selection from the superb submissions. In the end, it picked a total of 76 Gold winners in 71 categories.

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