Join the Webinar! Design Protection as a Business Strategy: Turning Creativity Into Competitive Advantage

On 21 April 2026, EUIPO, BEDA and ECTA come together for a joint webinar exploring how design protection can be used as a powerful business strategy to turn creativity into lasting competitive advantage.
Join the webinar from 10:00 to 11:00 CEST.

Design is one of the strongest drivers of differentiation and value creation for businesses. Yet, design protection is often perceived as complex, costly, or as having purely legal benefits.

This joint webinar by EUIPO, BEDA and ECTA aims to shift this perception by presenting design protection as a strategic business tool — accessible and closely aligned with the real needs of designers.

Through complementary perspectives, the webinar will:

• Emphasise the value of designs and how design rights support innovation
• Highlight the importance of integrating design protection into a broader strategy for design and business
• Demonstrate the tangible benefits of registered designs for competitiveness, market positioning and revenue generation
• Showcase the simplicity and accessibility of the EU design registration process
• Illustrate success stories and strategic mistakes through real-world examples from the design sector
• Explain how IP practitioners support designers, acting as a bridge between creative vision and EUIPO procedures

By combining the designer and business perspective of BEDA, the institutional framework of EUIPO and the strategic insights of ECTA practitioners, this webinar will show how design protection can be a practical business tool to strengthen differentiation, support growth and create competitive advantage.

Speakers:

• Emmanuel Collin – Business Operations Department, EUIPO
• Dita Danosa – Board Member, BEDA
• Rogier Goos – Winger Trademarks BV (ECTA)

Registration Link: euipo-vitelsa-es.zoom.us/webinar/register/3617739366274/WN_D-toRD7vSrKnZq9fGsFuHA

Last updated: 21/04/26