Seminar Series on Strategic Design Using AI

AI is more than technology. It raises fundamental questions about how we work. The four seminars hosted by bayern design provide concrete answers—not as theory, but as practical frameworks, principles, and mindsets you can apply directly.

This series is aimed at German-speaking professionals who don’t just want to use AI, but want to shape it consciously.

10 July: About AI & Design Processes
16 October: About AI & Ethics
13 November: About AI & Brands
27 November: About AI & Leadership

Brand leaders and strategists who want to understand how AI is fundamentally transforming brand identity and customer interaction—and how to steer this transformation strategically.

Designers and creative directors who see AI not merely as a tool, but as a design medium, and are looking for ways to rethink their processes without losing creative control.

Product managers who want to actively integrate ethical responsibility into their work, from bias prevention to sustainable AI solutions.
CEOs, agency owners, and leaders who guide teams and organisations in an AI-driven world and seek clarity around responsibility, culture, and decision-making.

What all share is not the looking for technical instructions, but for strategic orientation, critical reflection, and practical frameworks. These will enable you to use AI consciously, responsibly, and with strong design intent. Whether you want to dive deep into specific aspects or build a holistic understanding, this series offers concrete tools to actively shape AI in your own work.

Please note that the seminars will be held in German.

More Information: bayern-design.de/beitrag/about-ai

Last updated: 05/06/26