04/07/23

Tool Designed to Help Reduce Maternal Mortality Wins DBA Grand Prix

The 2023 DBA Design Effectiveness Awards Grand Prix award goes to Philips Foundation and Philips Experience Design for the High-Risk Pregnancy Referral Tool which was jointly created with the International Committee of the Red Cross.

London, 29 June 2023: The DBA Design Effectiveness Awards ceremony was held live online today and 23 shortlisted projects were awarded Gold, Silver or Bronze awards.

DBA Design Effectiveness Award winners: While all of the winning projects demonstrate the significant impact design makes across a broad section of industry – from global brands and major retailers to innovative start-ups, charities and social enterprises – the judges found five particularly outstanding, awarding them coveted Gold awards. The Gold winners are:

• Diageo with Butterfly Cannon for Black Dog
• Heineken with Pearlfisher for Eichhof
• Gordon & MacPhail with Contagious for Gordon & MacPhail
• Diageo with Dolmen Design & Innovation for Guinness NitroSurge
• Philips Foundation and Philips Experience Design for the High-Risk Pregnancy Referral Tool (Grand Prix & Gold)

Grand Prix and Gold award winner, The High-Risk Pregnancy (HRP) Referral Tool is fundamentally improving maternity care in low-resource settings in Africa, by simply communicating technical medical knowledge as easy to digest information.

The clarity of its design has seen the HRP Referral Tool touch the lives of over 280,000 women and their families in Kenya, and train more than 700 healthcare workers.

The UN’s 17 Sustainable Development Goals are an urgent, global call for action to promote prosperity, while protecting the planet. They recognise that ending poverty must go hand-in-hand with strategies that build economic growth and address a range of social needs, while tackling climate change and environmental protection.

Goal Three is focused on good health and well-being for all, of which maternity care is key, especially amongst socio-economically disadvantaged communities. In 2017, Sub-Saharan Africa alone accounted for roughly two-thirds (196,000) of all maternal deaths (WHO, 2019). Most of those deaths were associated with preventable causes and could have been avoided with simple antenatal care services. But in low-resource areas, or regions affected by war and natural disasters, identifying high-risk pregnancies in time to reduce maternal and infant mortality can be challenging.

To improve the situation, the International Committee of the Red Cross, the Philips Foundation and Philips Experience Design joined forces to create the High-Risk Pregnancy (HRP) Referral Tool to raise awareness at community level on early signs of potential complications as well as healthy practices during pregnancies.

In remote settings, poor infrastructural conditions limit the delivery of healthcare services even if primary care facilities are in place. Facilities are often hampered by limited or no access to electricity and connectivity, and even when connectivity works, the costs of digital transfer are not affordable. The design, development and deployment of the HRP referral cards has provided a cost-effective analogue tool for communities in these challenging settings.

Specifically designed as a low-cost, portable set of tear-resistant cards which can be taken on household visits by healthcare workers, the HRP Referral Tool translates technical medical knowledge into illustrations and easy to digest information on pregnancy. The clarity of the design has ensured the cards are highly effective in equipping traditional birth attendants and community healthcare volunteers with reliable knowledge in:

• Recognising and explaining the signs and discomforts of high-risk pregnancies to women in the community, encouraging them to approach healthcare centres for consultation and safe delivery.
• Educating and raising awareness on practices for healthy pregnancies, and on the importance of regular antenatal check-ups.

“Earlier risk detection in pregnancy will lead to earlier referrals from the community to the first level of care, and from primary healthcare to hospitals,”

says Sigrid Kopp, former Supra Regional Midwife for the International Committee of the Red Cross, adding that,

“this time factor plays a crucial role when working on the high number of maternal morbidity and mortality in areas where the access to quality healthcare is hampered due to low coverage of healthcare services, harmful cultural practices, war, displacement, insecurity, lack of infrastructure, lack of skilled healthcare providers and lack of awareness and knowledge.”

Delivering impact: In two Kenyan counties, a 15-month evidence-based study of the tool’s effectiveness was conducted and the many benefits generated included:

• The identification and referral of 485 women with pregnancy risks to healthcare centres by healthcare workers.
• An increase in the number of 1st and 4th antenatal care visits in study facilities in both counties.
• 75% of women of reproductive age in the county of Siaya, and 91% in Bomet reported gaining new knowledge on risks and danger signs in pregnancy, with the most mentioned including excessive vomiting and absence of foetal movement.
• There was a significant increase in knowledge of healthy habits in pregnancy in both counties, with the most mentioned including healthy eating, drinking clean water, avoiding carrying heavy weights and attending antenatal care visits.
• A reduction in the number of high-risk complications in pregnancy was reported by health workers, which they attributed to timely referrals related to use of the tool.

Global impact: The HRP tool has had such an impact in Sub-Saharan Africa touching the lives of over 280,000 women and their families, there are now plans to adapt and scale the tool in China, to help provide better healthcare services to pregnant mothers in remote, rural communities there.

Chairman of the Judges, Clive Grinyer:

“It’s been a huge pleasure to chair the discussions with experts across design and business to identify and celebrate such inspiring examples of the power of design. My congratulations to all the DBA Design Effectiveness Award winners.”

A full list of the awards results: www.effectivedesign.org.uk/winners

More information about the DBA Design Effectiveness Awards: www.effectivedesign.org.uk

Last updated: 14/07/23