Image by Louise Verstraete
Belgium is Design has partnered with hub.brussels to present a collective exhibition at the Brussels House during Milan Design Week. In line with Isola’s Design is Human theme, the exhibition (un)wrapped, featuring 10 Brussels-based designers, explores how materials and objects can shape not only spaces but also human experiences. From hand-crafted and transformed raw materials to repurposed and recycled elements, the selected designers embrace an approach that balances innovation with tradition, functionality with emotion. Their work highlights the power of design to reconnect with nature, rethink waste as a resource, and create spaces that enhance wellbeing.
At the heart of this exhibition is a commitment to design that serves both people and the planet. Through sustainable sourcing, circular processes, and deep material research, these Brussels-based designers offer a glimpse into a future where objects are not just functional but meaningful, adaptable, and rooted in a sense of responsibility. Conceived as a window display, the scenography, explores the act of unveiling, offering a new perspective on contemporary design.
About
The BELGIUM IS DESIGN project promotes Belgian design around the world and is an initiative of 3 institutions: Flanders DC, MAD Brussels and Wallonie-Bruxelles Design Mode.
This joined-up approach has been active since 2011, stimulating and developing initiatives to showcase Belgium’s designers, manufacturers and producers on foreign markets.
Belgium is Design’s strategy takes shape through recurring presences at key events, such as the Milan Design Week or the Maison&Objet fair in Paris. It is enriched by occasional participations in other events that allow the designers to approach new markets or that give promising opportunities for the international development of Belgian companies.