Helping to Map the Philippine Design Ecosystem for the First Time

The PDR is proud to have participated as a delivery organisation for the Design Counts project, a ground-breaking initiative funded by the British Council and led by the Design Center of the Philippines (DCP).

This project aimed to comprehensively map the Philippine design ecosystem for the first time, paving the way for the development of the country’s first National Design Policy.
The PDR design policy team, led by Professor Anna Whicher, played a crucial role in the project. PDR’s expertise in research methodology was instrumental in overseeing the data collection and analysis phases. PDR provided guidance on policy recommendations, ensuring the final policy effectively recognises the significant contribution of design to the Philippine economy.
This valuable data serves as a critical foundation for the newly established National Design Policy.

The recommendations included actions in five key areas:

Boosting Awareness: A national campaign and regional design hubs will raise the profile of design and its value across the Philippines.
Embedding Design in Business: Existing innovation programs will be adapted to integrate design, while a “Design Voucher” program will make design services accessible to small businesses.
Future-Proofing Design Skills: A new design curriculum aligned with the government’s agenda will equip Filipinos for the future. Student design competitions will also foster problem-solving skills.
Elevating the Design Sector: A training program (“Design Thinking Academy”) will create a pool of design trainers, while promoting design initiatives by diverse groups.
Design-Driven Policy: A “Policy Lab” will train civil servants in design thinking, and a pilot program will allow experimentation with design approaches for future challenges.

PDR remains committed to supporting the design sector’s growth in the Philippines. PDR’s dedication to design advocacy, positions them as a key partner in fostering a thriving design ecosystem within the country.

More Information: pdr-consultancy.com/news/makin[…]the-philippines

Images by Design Counts/PDR