Winners Revealed in the 2024 DBA Design Effectiveness Awards

The Gold, Silver and Bronze winners in the 2024 DBA Design Effectiveness Awards have been revealed, along with the coveted Grand Prix.

The awards celebrate the integral role design plays in transforming businesses, improving societies and enhancing people’s lives, and the winners were announced live at the DBA’s The Design Effect event, held at The British Museum on Tuesday 8 October.

Spanning work for global companies, major retailers, start-up challenger brands and beyond, the shortlisted winning projects were awarded Gold, Silver and Bronze awards.

Winners

Mockingbird Raw Press’ Brand Creation by B&B studio was awarded Gold, as well as the coveted Grand Prix. By creating a brand that consumers understand is worth paying more for, the design empowered Mockingbird’s strategy of introducing a premium tier into grocery, and of reshaping the UK smoothie category into a good, better, best model. The small but mighty new brand creation has disrupted the dominance of market giants to become the UK’s fastest-growing smoothie brand and number one contributor to overall category growth.

Also winning Gold, was the immersive, rich experience created online by Else for Fred. Olsen Cruise Lines, which increased engagement and saw website usage leap 60% on the previous year and conversions from browsing visitors to bookings improve by 50%.

Tom Parker Creamery also took home a Gold award with White Bear for a rebrand which transformed the way the 100-year-old dairy company works, enabling it to unlock mainstream opportunities including national listings in 733 Sainsbury’s stores, 300 Waitrose stores and online at Ocado.

Silver

Burts | Biles Hendry – Burts Rebrand
Clarivate | Clarivate Brand Experience Design Studio Texture – Top 100 Global Innovators 2021
La Vie | Everland – La Vie Packaging and Branding
Toms Gruppen | Everland – Toms Guld Barre Packaging
Nottingham Express Transit (NET) | Michon – NET Freshers’ Campaign 2022
NatWest – NatWest Carbon Planner
Alliance in Partnership | Without – The Kitcheneers

Bronze

Control Techniques | GW+Co – Control Techniques Rebrand
Plenish | Magpie Studio – Plenish Rebrand
Danone | Osborne Pike – Olvarit Rebrand
Asda | OurCreative – Asda Just Essentials

Deborah Dawton, Chief Executive, DBA:

“It was fantastic to bring together brands, agencies and design leaders from across the industry to explore design’s impact at the inaugural ‘The Design Effect’ conference this week. By celebrating the DBA Design Effectiveness Awards as an integral part of the day, the successes of the 2024 winners brought to life how design can create truly effective outcomes for business, people and planet…”

About the Design Effectiveness Awards

Founded in 1989, the DBA Design Effectiveness Awards recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon business and societal success. Judged by a broad range of business leaders and entered jointly by client and designer, the Awards draw focus onto the role design plays in enhancing people’s lives and delivering competitive advantage for business.

This year’s awards were presented at The Design Effect, a new event from the DBA celebrating and exploring the impact of design on business, society and beyond, held at The British Museum in London. Speakers included Vuokko Aro (VP Design at Monzo), Sairah Ashman (Global CEO at Wolff Olins), Jeremy Lindley (Global Design Director at Diageo) and many more.

More Information: https://effectivedesign.org.uk/winners

Last updated: 16/10/24