About us

BEDA sees design as a key driver for sustainable innovation, transformation of societies, and planetary well-being.

Mission Statement

Bart Ahsmann, an accomplished industrial designer and innovation leader, brings a wealth of experience in design consultancy, knowledge transfer, and large-scale public-private partnerships. As the Managing Director of CLICKNL and a former president of BEDA, Bart’s expertise lies in initiating and developing research and innovation programmes across the creative industry. His mission is to leverage his extensive network and deep understanding of the sector to address global crises through design, and creating new tools, methods, and business models. Bart is committed to enhancing the impact of creative professionals and seizing new opportunities for the cultural and creative sectors on a European scale.

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