Having spent over 20 years working in the design profession, Mark Illi strongly believes that shared creativity in innovation and design is the key to our evolution as a society. As a board member for the Swiss Design Association SDA, he addresses the social and political framework of Swiss design. He is particularly concerned with mandates in the areas of innovation and circular economy. He sits on the jury for several design awards and participates in a network of design training institutes in Switzerland. He gained experience in prospective design by developing new concepts for product ecosystems (10 years+) before broadening his design experience with a MAS and an Executive MBA in Marketing Management at the University of Bern.