About us

BEDA sees design as a key driver for sustainable innovation, transformation of societies, and planetary well-being.

Mission Statement

Martin Foessleitner holds an MA in Business Administration and has ten years management experience in a global Japanese digital imaging company – first as a Product Manager in Eastern Europe and later, as Marketing Director in Austria, before he founded hi-pe.at in 1999. hi-pe.at is a design studio applying information and universal design for municipalities, industrial enterprises and non-profit organisations. He serves as an executive board member for Universal design e.V Weimar and IIID, the International Institute for Information Design. Martin also teaches at various universities including the Sigmund Freud Privat Universität in Vienna and the Art Academy of Latvia in Riga.

Besides his professional activities, Martin is passionate about Japanese aesthetics and Italian espresso.

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