About us

BEDA sees design as a key driver for sustainable innovation, transformation of societies, and planetary well-being.

Mission Statement

Levente Szabó, a seasoned industrial designer and entrepreneur, brings a wealth of global experience in product design, strategic innovation, and design consultancy. As the Managing Director of LAB Design Consulting and former Vice President of TEAMS Design in Shanghai, Levente has led diverse teams and spearheaded design strategies for major international brands. His mission is to harness his extensive cultural insights and expertise to address contemporary design challenges, advocate for the integration of AI in the industry, and promote the value of design in business. Levente is committed to contributing to BEDA’s transformative journey by fostering global connectivity and driving innovation within the design community.

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